Social Media Marketing:

Post by 
Alexander Jakab
Published 
March 9, 2020
A

Social Media Marketing:
Quick Overview


According to 2019 Data Reportals, about 5.112 billion people all across the world have access to the Internet, out of which about 3.484 billion use social media channels such as Facebook, Instagram, LinkedIn, etc. regularly.

Imagine the number of prospects you'll be able to reach out to if you start promoting your products or services on these social media channels.

Person Holding Iphone Showing Social Networks Folder

(Source: https://www.pexels.com/photo/apple-applications-apps-cell-phone-607812/)

But you need to do it RIGHT.

Your competitors are already equipping various social media channels in their arsenal to reach out to a huge chunk of your target audience.

And if already haven’t begun your social media marketing journey, you are missing out a lot.

Before you get started, we’d like to familiarize you with the basics.

Let’s learn what social media marketing is all about.

What’s Social Media Marketing Exactly?

According to HubSpot,
“Social Media Marketing’s the process of publishing high-quality content on your various social media platforms such as Instagram, Facebook, LinkedIn, etc. in order to promote your business as well as products or services.”

Person Holding Turned-on Android Smartphone

(Source: https://www.pexels.com/search/social%20media%20marketing/)

Each social media platform is different…PERIOD.

That's exactly why you need to tailor content for the specific platforms, thereby leading to boost the conversion rate as well as an increase in brand awareness.

Listed below are the top 10 social media platform you should know about:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Snapchat
  • Pinterest
  • YouTube
  • TikTok
  • Yelp
  • Tumblr

Why Exactly Should You Equip Social Media Marketing In Your Arsenal?

Let’s take a look.

Listed below are the top 10 reasons you should equip social media marketing in your arsenal:

  • Increase brand awareness
  • Build relationships
  • Gain valuable customer data
  • Improve website traffic
  • Improve search ranking
  • Improve customer service
  • Increase customer loyalty
  • Help achieve business goals
  • Track results
  • Cheaper & targeted advertisements

That’s impressive.

Filter out the social media channels most of your prospects are on, and you'll be ready to get started.

Let's learn how you can create a social media marketing strategy for your business:

  • Research your audience & buyer personas
  • Identify the social media platforms to promote your products or services on
  • Create high-quality content
  • Schedule your posts
  • Measure results 

It’s Time To Get Your Journey Started

Time and time again have social media channels proved to be quite effective for various businesses all across the world.

And if you haven’t already begun your social media marketing journey, you are missing out on a huge chunk of your prospects and customers.

Don’t wait for the RIGHT MOMENT!

It's 2020, and there hasn't ever been a better time to establish your brand's authority on social media channels than now.


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