Digital Marketing: A Quick Overview

Post by 
Alexander Jakab
Published 
March 6, 2020
D

id you know that almost 4.388 billion people are active Internet users out there?

That’s almost 57% of the whole world’s population that we are talking about. That’s huge.

Image result for digital marketing

(Source: https://www.entrepreneur.com/article/344445)

With such rapid advancements in technology, people all across the world have started using the Internet for one purpose or another.

Gone are the days when people visited their nearby grocery or clothing shops to buy some stuff. In today's digital world, all you need to do is to work your magic on your device and BOOM!

Anything and everything that you need will be delivered to your home.

In this era of digitalization, various business owners all across the world have begun taking their business online in order to reach a huge chunk of their prospects and customers. 

And that’s what Digital Marketing is all about.

If you are a business owner looking forward to establish your dominance, now’s the time to begin.

What’s Digital Marketing Exactly?

According to HubSpot,
"Digital Marketing encompasses various marketing efforts that equip Internet or an electronic device. Various digital channels like social media, search engines, email, websites, etc. are used by businesses to reach out to their customers and prospects."

Digital Marketing’s a HUGE TOPIC.

It’s been around for decades.

In the past, businesses used to equip various traditional marketing tactics such as cold calling, TV advertisements, etc. in order to reach out to their clients. 

Image result for digital marketing

(Source: https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article)

However, that’s not the case anymore.

With more and more people heading over to the Internet to buy various products and services, it has turned out to be more important than ever for businesses to equip a digital marketing strategy in their arsenal. 

Traditional tactics aren’t able to capture the same magic that they used to before.

Listed below are the types of Digital Marketing:

  • Search Engine Optimization
  • Pay-Per-Click
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Sponsored Content
  • Inbound Marketing
  • Native Advertising

Why Is Digital Marketing Important For Businesses?

Let’s take a look:

  • Levels The Playing Field For Small Businesses
  • Cost-Effective 
  • Increase In Conversion Rate
  • Increase In Revenue
  • Target The Right Audience
  • Targeting Mobile Customers
  • Increase In Brand Reputation
  • Establishing Emotional Connection With Your Audience
  • Tracking Results

There are tons of reasons why Digital Marketing has turned out to be a must for businesses all across the world.

And if you don’t already have a digital marketing strategy for your business, it’s time you equipped one straight away.


 


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Social Media Marketing:

According to 2019 Data Reportals, about 5.112 billion people all across the world have access to the Internet, out of which about 3.484 billion use social media channels such as Facebook, Instagram, LinkedIn, etc. regularly.Imagine the number of prospects you'll be able to reach out to if you start promoting your products or services on these social media channels.

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