Branding: A Quick Overview

Post by 
Alexander Jakab
March 9, 2020

randing: A Quick Overview

People love brands…PERIOD.

Coca-Cola! Starbucks! Glossier! Nike! Adidas! 

That’s what people are crazy about.

It’s not just the products and services offered by these brands they love.

Instead, branding is about providing the best possible user experience.

That’s what’ll help you make your customers come for more.

People, all across the world, will always prefer a well-established brand over a small business.

That’s because these brands are loved, known as well as chosen by a whole lot of other people out there.

And if you want your business to reach heights, it’s time to turn it into a brand.

What’s A Brand?

According to HubSpot,
"A brand's a feature or various sets of features which help an organization set itself apart from the others. A brand is comprised of a logo, name, tagline, brand voice, design, etc. Alongside this, it focuses on the user experience as well."

What’s Branding?

Branding’s the process that involves researching, developing as well as applying unique features or various sets of features to your business such that your prospects and customers will be able to associate your products as well as services to your brand.

It’s an overall iterative process. 

According to 2019 reports, here are the top 10 brands that already might have heard of:

  • Apple
  • Google
  • Amazon
  • Microsoft
  • Coca-Cola
  • Samsung
  • Toyota
  • Mercedes 
  • McDonald’s
  • Disney

Listed below are the reasons why branding is important for just any business out there:

  • Promotes Recognition
  • Helps You Stand Out From Your Competition
  • Tells Your Prospects & Customers About Your Business’ DNA
  • Makes Employees Proud
  • Generates Referrals
  • Represents You As Well As Your Promise To Your Customers
  • Adds Value
  • Makes Your Business Memorable
  • Supports Your Marketing
  • Gives Your Business An Identity

Building a brand isn't quite a hectic task.

Instead, you need to do it smartly and plan everything out ahead of time.

And that’s what we will help you with.

Listed below are the steps that you need to follow to create your own brand:

  • Determine Your Target Audience
  • Establish Mission Statement
  • Define Your Goals, Features, Value *& Benefits
  • Create Virtual Assets
  • Find Your Brand Voice
  • Bring It All Together

According to studies, 63% of your overall consumers will always prefer to buy from a purpose-driven brand than a recently-launched small business.

And if you don’t already have begun with your brand-building process, you are missing out on a lot.

Build your own brand TODAY!

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